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by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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: Creating Winning Marketing Plans: Planning, Strategies and Objectives

ISBN : #0850132541 | Date : 1996-05

Description :

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by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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[Pub.02mEf] New Economy – New Competition: The Rise of the Consumer? PDF | by D. Asch


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by Sven Zöller : Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)

ISBN : #3835003887 | Date : 2006-07-26

Description :

PDF-35bcb | Anhand einer primären und sekundären Marktanalyse zeigt Sven Zöller nachfragewirksame Nutzungsmöglichkeiten in Form von Angebotsflächen für das Autothemencenter auf. Dabei bezieht er nicht nur Bedürfnisse rund um das Auto ein, sondern auch automobilnahe und automobilfremde Angebote des Einzelhandels sowie erlebnisorientierte Bereiche wie Entertainment und Gastronomie. … Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)


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by Terry Hill : Operations Management/Marketing Strategy Management

ISBN : #023054262X | Date : 2006-10-19

Description :

PDF-d82aa | … Operations Management/Marketing Strategy Management


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Operations Management/Marketing Strategy Management by by Terry Hill

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by BusinessNews Publishing : Summary: Crowdsourcing: Review and Analysis of Howe’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-96e51 | The must-read summary of Jeff Howe’s book: “Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business”. This complete summary of the ideas from Jeff Howe’s book “Crowdsourcing” explains that “crowdsourcing” is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an open call to an undefined … Summary: Crowdsourcing: Review and Analysis of Howe’s Book


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by Mark Bishop : The Future of Private Equity: Beyond the Mega Buyout

ISBN : # | Date : 2012-10-02

Description :

PDF-f2038 | The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle…. The Future of Private Equity: Beyond the Mega Buyout


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The Future of Private Equity: Beyond the Mega Buyout by by Mark Bishop

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by Edward De Bono : Surpetition

ISBN : #0006379281 | Date : 1993-03-01

Description :

PDF-f2d21 | Competition was fine once upon a time – but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create “monopolies of value” by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and… Surpetition


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Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition) PDF




: Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition)

ISBN : #332290864X | Date : 2012-05-20

Description :

PDF-acc66 | Die Frage nach Erfolgskonzepten für Unternehmen ist so alt wie die Geschichte der Wirtschaft. Die zentrale Frage, welche die handelnden Subjekte antreibt, ist und bleibt die nach dem ,,Erfolg”. Dabei ist es zunächst zweitrangig, wie der Maßstab des Erfolgs aussieht und auf welches Ziel das Handeln gerichtet ist. Es geht vielmehr darum, dass überhaupt ein Ziel angestrebt wird. Erfolg kann somit… Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition)


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by Corrina Gordon-Barnes : Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground

ISBN : #095716890X | Date : 2012-02

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PDF-07385 | … Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground


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by Avinash Malshe : Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection)

ISBN : #1606498029 | Date : 2014-12-13

Description :

PDF-ebdce | Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting… Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection)


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by Christian Gondek : Blue Ocean Strategy – An insight into the Future of Customer Relationship Management

ISBN : #3656008574 | Date : 2011-12-22

Description :

PDF-94a1f | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Strategic Management, language: English, abstract: This paper contains a Strategic Management Assignment written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply the … Blue Ocean Strategy – An insight into the Future of Customer Relationship Management


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by Constant Berkhout : Retail Marketing Strategy: Delivering Shopper Delight

ISBN : #0749476915 | Date : 2015-11-28

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PDF-8ebfa | Retail operated comfortably for years using concepts governing physical retail environments.  However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.Retail Marketing Strategy bases shopper marketing strategy on customer in… Retail Marketing Strategy: Delivering Shopper Delight


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by Jason Kelly : Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

ISBN : #1118914597 | Date : 2016-04-25

Description :

PDF-8cf27 | Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who’s driving it, who’s paying for it, and who’s profiting. Bloomberg’s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, explor… Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


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Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg) by by Jason Kelly

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Product Management: Strategy and Organization (Marketing) PDF




by Edgar A. Pessemier : Product Management: Strategy and Organization (Marketing)

ISBN : #0471057185 | Date : 1982-01-22

Description :

PDF-540c5 | An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on … Product Management: Strategy and Organization (Marketing)


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